SEO for Gemini

Where Gemini shows up

• AI Overviews: summaries at the top of some Google results
• AI Mode: a conversational search experience in Google
• The Gemini app: an assistant that can search Google to answer

All three can show links to the pages they used.

How sources are chosen

Google has said its AI features use its existing index and ranking systems, and that a page must be indexed and eligible to show a snippet to be used as a source. Google also describes issuing several related searches behind one question, so pages that rank for the sub-questions can be cited even if they do not rank for the main one.

No special markup is required

Google's guidance is that there is nothing extra to add for AI features beyond standard SEO. That means:

• Crawlable, indexable pages: see technical SEO
• Helpful, first-hand content: see the content guide
• Structured data that matches what is visible on the page
• A good page experience on mobile

Cover the follow-up questions

Because Google fans a question out into related searches, pages that answer the surrounding questions do well. A service page that also covers cost, process, timing and common concerns gives more passages to cite.

Local businesses

For local questions, Gemini draws on Google Business Profile and Maps data. A complete profile with recent reviews feeds directly into what it says about you. See the local SEO guide .

Controlling use of your content

Standard controls apply: nosnippet and max-snippet limit what can be shown in Search, including AI features. Google-Extended is a separate control for Gemini model training and grounding outside Search; by Google's description it does not affect Search rankings or inclusion.

Frequently asked questions